The marketing platform represents combining the use of a website content management system (CMS) with a customer relationship management (CRM) system that allows for the flow of messages and contacts.  A website and contact management system are two of the most important marketing software tools that an organization uses.  

Marketing with Hot Peppers represents combining these tools into an easy-to-use and economical package in a hosted environment.  This also includes a professional support team that can modify the system around your business model. At the core of the platform is the need to create HTML pages that represent landing pages and tracking URLs for the email campaign process that is built into the CRM.  No more syncing data between email tools and your contact management system.  More importantly, the data stays in your CRM or your websiite and remains available for future use.  You simply come up with the messages and our staff can help you do the rest.

The final piece of the platform is the need to measure the effectiveness of the marketing campaigns whether that be a website or email campaign.  The analytic process is provided to make adjustments to the marketing process over time.  The marketing process requires that new creative output be tested as compared to prior creative output.