Website and Campaign Metrics/Analytics
When's the last time you looked at your website statistics? If did look at your statistics, could you understand the figures? We can help.
It seems many websites are setup and then ignored from an activity and measurement standpoint. It is vitally important that metrics and analytics be monitored on a frequent basis, particularly if campaigns of any type are active.
Our desire is to use any and all freely available open source tools that we can to provide website and metrics feedback. Google Analytics (GA) isn't the only tool that can be used, but the power of the reporting is substantial, and many marketers have standardized on the use of Google Analytics.
The biggest problem with metrics isn't the tool choice, but rather actively looking and reacting to the numbers.
For this reason, we propose that our customers have us help them with setting up their chosen analytical tool and create an on-going plan around the measurement process. It isn't good enough to just cut and paste the Google JavaScript and hope reports provide useful information any longer!
Of course, this can be a time-consuming and tedious process, but our planning guidelines and tutorials should help. Ultimately, we can also be hired to setup a meaningful analytical plan. A plan that looks at the past as well as predicting the future.
Website Analytics
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